Assembly London
We were tasked with creating a new brand, with an ‘Instagrammable moment’ as the client’s brief. We led the hotel concept and vision to create a destination that connects guests to the heart of the city.
The nearby arts and design college Central St Martins has informed our design concept, with each of the hotel’s 121 rooms inspired by the works of three of the college’s famous alumni designers - Stella McCartney, Gareth Pugh and Alexander McQueen.
With a typical room floor plate ranging from 12-16 sqm, we developed an innovative storage/bed unit
Each of the bespoke designed headboards incorporate a safe whilst the efficient design of the hanging rail and storage makes use of the snug size of the bedrooms. Two reading lights and a unique pedant, as well as a built in shelf for charging phones/tablets has been incorporated in the rooms which can be easily adapted to create multiple room types and offers, as well as locations.
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